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Get More Reviews Online - Reputation Management Tactics

Getting quality online reviews is notoriously hard. Getting a large quantity of great reviews is even harder.

Getting quality online reviews is notoriously hard. Getting a large quantity of great reviews is even harder.

Most review websites showcase the extremes – the customer who had the outstanding experience and the once-off, disgruntled customer who will never come back to your business again.

We started thinking about this problem by asking the following questions:

  • If your business sees 10-100 people per day, why do you only get a handful of reviews each month?
  • Do customers know where they can leave reviews?
  • How do customers find your Google Business review page?
  • Do you want all customers leaving reviews on all sites?
  • Why would someone want to leave a review?

After asking the above questions, we developed a survey form that solves a large part of the customer review problem.

The survey flow for a happy customer is as follows:

  • A customer visits your business
  • They experience your service or buy your product
  • They are given a card asking if they’d like to leave a review. The incentive is that they are entered into a monthly draw to win one of your products or services
  • The card shows a unique website link where they visit to complete a short (<3 minute) survey.
  • They’re a happy customer so rate your service 4 or 5 stars.
  • Within the survey, they are asked which sites they currently leave reviews on. They are then lead to the exact page where they can quickly leave their glowing review.
  • You get sent an email with their details so they can be entered into your monthly prize draw.
  • Your business ends up with more, better-quality reviews and shows up higher in review site search results.

The survey flow for an unhappy customer is as follows:

  • A customer visits your business
  • They experience your service or buy your product
  • They are given a card asking if they’d like to leave a review. The incentive is that they are entered into a monthly draw to win one of your products or services
  • The card shows a unique website link where they visit to complete a short (<3 minute) survey.
  • They’re an unhappy customer so rate your service 1,2 or 3 stars.
  • Within the survey, they are asked to give detailed feedback on why they are unhappy and what they think should change in the business.
  • You get sent an email with their details so they can be entered into your monthly prize draw.
  • Your business ends up with detailed, quality feedback so you can improve your service.

This course outlines how to set up your own branded, company review form to help you capture more online reviews and customer feedback...the honest way.


Your Instructor


Rich Peterson
Rich Peterson

Rich Peterson is the founder of Generous Work, where he helps people create meaningful, profitable and highly useful businesses through innovation & design. He has taught over 30,000 students in 170 countries.

He is passionate about entrepreneurship, innovation, marketplaces, collaborative consumption, design that works and, of course, his family. When he's not consulting, teaching, running side projects or lending money to people in third-world countries (through Kiva), you'll find him reading, studying, exploring or mastering the art of surfing backwards.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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